Campaigns

Misogynistic influencers are grooming boys online. Our new campaign My Friend, Max Hate exposes how these toxic personalities prey on young men’s insecurities—fuelling hatred and violence when they’re most vulnerable.

This campaign invites men to reflect on vulnerability and the norms surrounding masculinity. Through a simple, relatable gesture—flower gifting—it engages men from diverse backgrounds, identities, and lived experiences to rethink traditional gender roles and the ways they can express empathy and care.

This campaign follows the story of a young woman as she embraces the beginning of her new life as openly trans. The goal is to educate men and boys on the intersection of gender-based violence and transphobia, and how healthy masculinities can be a powerful form of allyship.

This campaign captures a dad’s anxieties around raising his newborn daughter, told through a reflection of how he’s treated girls and women in the past. The story is a stark example of how, consciously or subconsciously, many men are actually aware of the gender-based aggressions that are so ingrained within our culture.

Men are socialized to believe that expressing emotion is a sign of weakness. Because of this, many feel disconnected from their complex feelings and have difficulty expressing them. This results in poor mental health, lack of emotional connections to loved ones, the use of violence and control to address difficult emotions, and so much more.

White Ribbon’s “Boys Don’t Cry” video draws attention to the impact of rigid gender stereotypes on boys throughout the life cycle. To create healthier masculinities, we need to encourage boys and men to express a full range of emotions and understand the positive difference they can make when they do.

Our film shows the impact of that violence by highlighting two very different stories of isolation: one of a man, trapped with complicated emotions he never really learned to articulate; and of a woman and child who are trapped at home with him.

On the morning of September 22, 2015, in Renfrew County, Ontario, Canada, a man went on a killing spree, brutally murdering three ex-partners in their separate homes. The murders devastated the rural Ottawa Valley community where opera singer Joshua Hopkins grew up – his sister Nathalie Warmerdam was one of these women

The Toronto Maple Leafs have joined White Ribbon to help end gender-based violence. Together, we are asking men and boys to commit to being Men of Quality.

We are on a mission to end online sexual exploitation by equipping youth with awareness and prevention skills. Visit our campaign page and help us spread the word! We can all be part of the solution.

Empathy, kindness and vulnerability are key to building healthy relationships with ourselves and others. Let’s step out of the “manbox” together to build a better future for men and everyone around them.

We believe that everyone has a right to feel safe. Together we are raising awareness about the positive role that you can play in promoting gender equality, healthy masculinity and ensuring that we live to see a future without violence.

White Ribbon has created a digital series featuring young social activists and community leaders to explore the topics of masculinity, equity, social justice, gender and sexual diversity, mental health and allyship.

Helping young people achieve consent, set boundaries, value people of all genders and use respectful communication in all their relationships is something we can all do.

We believe that everyone has a right to feel safe. Together we are raising awareness about the positive role that you can play in promoting gender equality, healthy masculinity and ensuring that we live to see a future without violence.