Events

Date: Thursday, January 30th, 2025

"My Friend, Max Hate" is a powerful new PSA that tells the story of a young boy’s descent into misogyny after being influenced by harmful online ideologies. This campaign shines a light on the “manosphere”—a network of online communities promoting hateful rhetoric—and its role in grooming young men and boys. Our goal is to equip parents, educators, and communities with the tools to recognize early signs of online radicalization and prevent the spread of gender-based violence.

Date: Tuesday, November 12th, 2024

Explore the transformative Men Don’t Want Flowers campaign, which challenges stereotypes of masculinity and sparks conversations about respect and healthy masculinities.

The event featured the premiere of the campaign video, behind-the-scenes stories, and reflections from participants and the film crew.

Date: Friday, February 17th, 2023

White Ribbon hosted an unforgettable event featuring Joshua Hopkins, a JUNO Award-winning and Grammy-nominated baritone, who shared his personal connection to gender-based violence through Songs for Murdered Sisters. This powerful musical tribute, created in collaboration with Margaret Atwood and Jake Heggie, honors the memory of his sister, Nathalie Warmerdam, and all victims of gender-based violence.

Attendees experienced a deeply moving performance and conversation about healing, allyship, and the role men and boys play in ending gender-based violence.

Date: Monday, November 13th, 2023

White Ribbon proudly launched Short Life Stories, a powerful campaign that follows a young woman embracing her true self as openly trans while navigating the challenges that come with it. As hate, violence, and transphobia continue to rise, this campaign highlights the intersection of gender-based violence and transphobia, urging men and boys to become allies in fostering a more inclusive world.

Date: Monday, November 28th, 2022

White Ribbon’s I Knew All Along is a powerful short film that follows a father’s anxieties around raising a daughter, leading him to reflect on his past and recognize his own problematic behavior toward women. This campaign shines a light on the deep-seated gender norms that perpetuate harm and explores how men can break the cycle by embracing vulnerability, challenging sexism, and fostering healthier masculinities.