Our strategy and values
White Ribbon is committed to building a world free of all forms of gender-based violence and discrimination. Our strategic plan and values guide our work.
Change Begins Here: White Ribbon’s 2023 - 2027 Strategic Plan
White Ribbon’s new strategic plan, Change Begins Here, represents our commitment to catalyzing profound change in the attitudes, behaviours, and values of men and boys at home, in classrooms, workplaces and communities across Canada and the world.
Take a look at our Strategic Plan!
Our Values
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Gender Justice
Equitable rights and opportunities, including understanding and addressing the unique challenges faced by individuals with intersecting identities.
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Anti-Oppression
Promoting fairness and justice for all individuals, regardless of their identity, including recognizing and addressing the impacts of racism and colonialism on Indigenous and systematically marginalized communities.
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Collaboration
Building partnerships that are rooted in common values, amplify our strengths, and drive our mission forward.
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Innovation
Using what works to inform our programs and services while continuously exploring new and creative approaches to achieve our mission.
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Integrity
Taking responsibility for our actions and ensuring transparency, accountability and integrity in all our work.
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Compassion
Working with compassion, empathy and care in all of our interactions and initiatives, ensuring we have a positive and impactful effect on the individuals and communities we serve.
